The Label Line Apparel Limited trading as and ("THE LABEL LINE", "we", "our", "us") respect the privacy rights of its online visitors/customers ("you", "your", "yours") and recognise the importance of protecting the information collected about them.  We will only use the information that we collect about you in accordance with the Data Protection Act 1998.

The following information is provided by THE LABEL LINE to enable our online visitors/customers to be fully informed and reassured of our company privacy policies in line with all laws governed by and construed in accordance with the laws of Great Britain.  By visiting THELABELLINE.COM or THELABELLINE.CO.UK, you are accepting and consenting to the practices described in this Privacy Policy and in the Terms and Conditions.

If you are under 16, we require that you inform a parent or guardian about THE LABEL LINE's Privacy Policy and Terms and Conditions, as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with THE LABEL LINE.

Please note that this policy applies to THE LABEL LINE and/or its subsidiaries, but not to websites maintained by other companies or organisations to which we link or engage in joint promotions.  THE LABEL LINE is not responsible for any personal information that you submit to third parties via our website.  Please ensure that you have read the Privacy Policy of such other companies or organisations before submitting your details.  Furthermore, from time to time THE LABEL LINE may engage with third party business partners to collect personal information on THE LABEL LINE’s behalf in the form of joint promotion ventures.  In such cases, these third parties will be subject to confidentiality agreements and instructed by THE LABEL LINE to comply fully with the THE LABEL LINE’s Privacy Policy as set forth herein.

All queries relating to any company policies should be sent to:
The Label Line Apparel Limited, 50 Beech Drive, Borehamwood, WD6 4QX
These cookies enable you to browse the website and use our features such as shopping baskets and wish-lists.
We use these cookies to measure and analyse how our customers use the website.  This allows us to continuously improve our website and your shopping experience.
When browsing or shopping online, the website will remember preferences you make (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.
These cookies are used to deliver adverts relevant to you.  In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

THE LABEL LINE collects personal information in several ways when you place an order, buy a Gift Card for a friend or register for a service offered by THE LABEL LINE.  By registering, you are consenting to the collection of your personal data.  If an order is placed with us, we will need to hold personal information including your name, email address, phone number(s), home address, shipping and credit/debit card billing address(es), in order for us to process and fulfill your order.

Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner's systems.  Your full card number will be encrypted and will not be visible to any of THE LABEL LINE employees.  Additionally we may also obtain information as a result of authentication or identity checks.  Sometimes we may ask you for your telephone number.  This number may be given to our courier for delivery services.  These details allow us to process your order and to let you know the status of your order.  You will not be contacted by telephone for any other reason than your order status and unless you have otherwise specifically requested.  Further details are available for your information in our Returns Policy.

Should you wish to opt out of storing this information, you can remove these details through the 'My Account' facility of the site. Alternatively, you may contact a sales representative by emailing to remove any stored data against your account.  

When you register, you will be given the option to opt-out of subscribing to our regular update service which will send you:

(i) Email alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions.  Such alerts may include marketing information about THE LABEL LINE, our subsidiaries or carefully selected business partners.

(ii) Direct mail alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions.  Such alerts may include marketing information about THE LABEL LINE, our subsidiaries or carefully selected business partners.

We do not sell or otherwise pass your details to third parties for marketing purposes.  Marketing communications you subscribe to will only be sent by The Label Line Apparel Limited.

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed, if you change your mind.  Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot.  Simply follow the indications in the e-mail.

A cookie is a piece of information that is stored by your computer's hard drive by your web browser which tracks your movements within websites.  Most browsers are automatically set to accept cookies but you are able to alter the settings of your browser to prevent automatic acceptance, should you wish.

There are four types of cookies:

Website functionality cookies

Website analytics cookies

Customer preference cookies

Targeting cookies or advertising cookies

By using our website you agree that we can place these types of cookies on your device and access them when you visit the site in the future.

If you want to delete any cookies that are already on your computer, please refer to the Help, Settings, Options or Support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items.  The use of cookies is an industry standard but should you require any further information regarding the technical specifications you can visit:

We will take reasonable care to maintain appropriate safeguards to ensure that the security, integrity and privacy of the information that you have provided us with.  When you place an order, or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use.  In addition, we will take reasonable steps to ensure that third party business partners' to whom we transfer any data will provide sufficient protection of that personal information.

If for any reason you are concerned that the personal information held by THE LABEL LINE is not correct, please visit the website and, after logging into the site using the "Sign In" menu on the home page, your personal information will be made available for review and change in the 'My Account' section.  Only you or, upon your request, the Customer Services department, may access your personal data from the website using your password and User ID.  Information may be changed online within My Details, Shipping Details, and My Email Preferences.  You can change or delete saved credit/debit card details each time you make a purchase.  You will also be able to delete saved credit/debit card details by editing a shipping or billing address.  If you change your billing or shipping address while your order is still being processed, the order will be re-processed through security validation checks.  If you prefer, you may contact us by email us at and we will amend your personal details.

Please go to the Contact Us section of the web site and send an email to and write ‘Complaint’ in the subject line.  We will endeavour to respond to your complaint within 48 hours.