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FURY was founded in 2010 by the Swedish shoe designer Lisen Magnusson, who graduated from the London College of Fashion in 2003.
Designed in-house in London, the shoes are hand-crafted in a small artisan factory in Portugal and follow an overarching 'fierce luxury' design theme, which combines strong silhouettes and hardware with fine materials such as Calf, Napa and Python. Inspiration is drawn from a furious and fearsome world from medieval punishments to the Jurassic age.
FURY exudes a Rock 'n' Roll spirit which takes sexy to a whole new level. Juxtaposing opulence and restraint, FURY amps up the look with unexpected defiance: from an aggressive line of studs to its signature origami-swallow, which is emblazoned on every outsole.